Google continues to change the SEO game by introducing algorithm changes every few months. Sites that were once ranked in the top 10 results are now bumped to the top 20 results due to Google’s attempt to achieve the highest quality search results.
Google is rewarding sites with high-quality content and sites that people are interested in. So, how does Google determine this? With customized algorithms that not many people can understand, of course!
With that being said, there are very specific aspects of your site that you can improve upon to ensure it meets Google’s standards and no penalties are enforced on your site by the Google Internet Police. Google is the most powerful search engine and if you want your site to succeed, you must learn to play by Google’s rules.
Relevancy is very important to Google and its rankings. Google ranks websites based on importance to the user and how many times a website is linked to another site. Google uses a specialised algorithm to calculate each site’s relevance. The algorithm determines the number of links directing people to the site, as well as the importance of the site doing the linking. This concept is known as Google’s “PageRank;” the higher the PageRank, the higher ranked the site will be on the search engine’s rankings.Continue Reading