There are many cases for using an end-to-end content marketing approach to drive interest from prospects and search engines alike - largely because these techniques work! Carbide Media offers several content marketing services a la carte such as...
services are delivered through the efforts of a global team of writers, all college degreed and who work full time as authors.
is performed by a group of United Kingdom and United States residents, all native english speakers, who are college educated.
is the process of client site publishing, plus the finding of suitable opportunities on high authority websites for distribution.
is done with excerpts, RSS feeds and social mentions which then draw attention back to the original publication location.
Some concerns to be addressed during content marketing include.
- Understanding the target market motivations, aspirations and fears
- Identifying the content that would be most useful for the target market
- Creating messages that appear to different stratus layers of the marketing funnel
- Building content that appears to a broad general interest in the industry
- Creating articles that build the business case for a product or service
- Differentiating client offerings from that of competitors
- Using subtle informational messages to create awareness of USP's
- Recruiting a team of qualified writers able to convey points clearly
- Establishing an editorial and approval process with smooth workflow