There are many cases for using an end-to-end content marketing approach to drive interest from prospects and search engines alike - largely because these techniques work! Carbide Media offers several content marketing services a la carte such as...
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Content Creationservices are delivered through the efforts of a global team of writers, all college degreed and who work full time as authors.
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Content Editingis performed by a group of United Kingdom and United States residents, all native english speakers, who are college educated.
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Content Publishingis the process of client site publishing, plus the finding of suitable opportunities on high authority websites for distribution.
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Content Syndicationis done with excerpts, RSS feeds and social mentions which then draw attention back to the original publication location.
Tips
Some concerns to be addressed during content marketing include.
- Understanding the target market motivations, aspirations and fears
- Identifying the content that would be most useful for the target market
- Creating messages that appear to different stratus layers of the marketing funnel
- Building content that appears to a broad general interest in the industry
- Creating articles that build the business case for a product or service
- Differentiating client offerings from that of competitors
- Using subtle informational messages to create awareness of USP's
- Recruiting a team of qualified writers able to convey points clearly
- Establishing an editorial and approval process with smooth workflow