Only a small percentage of website visitors convert. Capturing the other 99% of visitors is what email list building is all about. Here's a few tips on building the list...
Subscribe Form Location
Should be on almost every page
Subscribing should be as easy as possible for web visitors. To that end, placing a subscription form on virtually every page of a website is essential.
Keep it simple, stupid
Do not ask for excessive information at the time of signup so that the maximum number of people sign up. Too much effort or intrusion means reduced signups.
Give Them a Reason
Give value, get sign-ups
People are willing to give up their personal details (name and email) in exchange for being given something of value. Offering valuable information (or coupons/discounts/other value) is essential.