Only a small percentage of website visitors convert. Capturing the other 99% of visitors is what email list building is all about. Here's a few tips on building the list...

• Subscribe Form Location

  Should be on almost every page

  Subscribing should be as easy as possible for web visitors. To that end, placing a subscription form on virtually every page of a website is essential.

• Subscription Ease

  Keep it simple, stupid

  Do not ask for excessive information at the time of signup so that the maximum number of people sign up. Too much effort or intrusion means reduced signups.

• Give Them a Reason

  Give value, get sign-ups

  People are willing to give up their personal details (name and email) in exchange for being given something of value. Offering valuable information (or coupons/discounts/other value) is essential.