Email marketing often gets a bad reputation, largely due to the actions of a select minority of ruthless spammers. When done properly, email marketing represents a great way to stay front of mind in gaining wallet-share of the opt-in audience. Tips include...
1Email 101: List Building
shares insights on how to attract and capture leads and manage the email contact list.
2Email 201: Messaging
helps explain how to build compelling messages that subscribers can related to, trust, and act upon positively.