Deploying an end-to-end marketing automation solution is usually undertaken to maximize all the monthly web visitors and newsletter subscribers who have not yet made a purchase. Services to this end include...
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Marketing Automation Softwareservices include the selection of appropriate solutions, depending upon the business need and can include Pardot and Hubspot offerings.
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Marketing Automation Campaignsare designed from the ground up based on organizational objectives, target market buyer personas, and content availability.
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Lead Generation Campaignsare built to capture incoming traffic, offering valuable content which visitors will receive in exchange for providing their contact details.
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Lead Nurturing Campaignsare created so as to drip feed valuable information to keep the brand offerings front of mind and the clear choice amongst the field of competition.
Tactics
Some of the marketing automation tactics include.
- Selecting the appropriate automation software platform
- Understanding the target market motivations and needs
- Scoring existing subscribers to build a full picture of the marketing funnel
- Creating messages that appear to different stratus layers of the marketing funnel
- Creating drip campaigns with content scheduled for delivery
- Differentiating client offerings from that of competitors