Paid search, or pay per click (PPC), can be used to test organic search strategies, drive sales, gain exposure and reach targeted groups of prospect. Tips to succeed with PPC include...
1PPC 101: Free Testing
gives insights on how to ease into the paid search waters with free testing opportunities, such as vouchers and promotions.
2PPC 201: ROI Measures
shares tips on how to effectively measure the success of paid search campaigns and their impact on the business operations as a whole.