Behaving properly when representing oneself, or ones company, is essential in order to maintain brand equity, trust, a perception of thought leadership, and all factors of reputation.

• Common Courtesy

  It's not that common

  Treating people with respect and courtesy, just like one should treat their elders and people of standing, should be a standard operating procedure.

• Emotions

  Emoticons help convey emotion

  Believe it or not, it's actually a good practice to use smilies and other emoticons to help quickly and easily convey the mood or emotion at hand.

• Personal Information

  Keep personal information private

  The world, including cyberspace, is not filled exclusively with trustworthy, loving people. Be smart, be safe, and protect your personal information online.